CLIENT
National Recreation and Park Association Kathy Spangler, National Partnerships Director

THEIR NEED
Ion Design has enjoyed several years of working with the NRPA. Ion designed a national program logo to promote a relationship between NRPA and the NFL, PGA, and USTA that was formed to develop programs for park and recreation facilities across the country. This sub-brand was formed to attract future partners as well.

OUR SOLUTION
This spiral symbol of hands also reveals a star image in the center. It’s a powerful symbol of people coming together to create superior solutions.

THE EFFECT
Corporate partners and park and recreation facilities responded very well to this logo. It gives the program the visual credibility it deserves.
Under this program, a partnership was formed with Sports Illustrated Magazine. Ion Design was hired to write and design the advertisements for NRPA. As result of these advertisements, hits on their web site went from 400 per month to over a million.