CLIENT Sierra Design & Build Chris Pasch, President; Michele Pasch, Marketing THIER NEED Sierra Design & Build had grown from a small family-owned deck building company, to a general contracting firm specializing in whole-house renovations and additions. They needed an identity to convey their new market focus and elevate them from their competition. OUR SOLUTION Bold graphics combine a galloping horse with traditional architectural elements for the visual identity. The branding statement emphasizes the feeling of freedom that Sierra clients achieve when they have new custom-designed living space for their homes. THE EFFECT By tying in all elements of Sierra Design & Build’s identity, from vehicles to work wear to stationery, the firm portrays professionalism and a flair for design that places them above the competition in the crowded Mid-Atlantic remodeling industry.