CLIENT
The Catoctin Aqueduct Restoration Fund, Inc.
George E. Lewis, DVM, PhD. President

THIER NEED
The Catoctin Aqueduct is an historic canal structure located in the C&O Canal National Historic Park. The Catoctin Aqueduct Project is a broad based effort that is raising community awareness and funds restoration of the aqueduct.

The project needed a logo to communicate the need for community participation in restoring the historic structure, a website to provide information to the public, attract donors and serve as a conduit for online donations and an initial fund raising brochure.

OUR SOLUTION
By combining the graceful arches of the architecture of the Catoctin Aqueduct, with the image of supportive hands, the visual component of the logo emphasizes community participation and support. The tagline: “History is in Your Hands” lends strength to the visual by reminding the viewer that we are all responsible for caring for our historic treasures.

THE EFFECT
The website gives viewers a history lesson on why the Catoctin Aqueduct is important to the country and region, why the restoration is needed, and provides a conduit to online donations. The brochure echoes elements of the website and provides a response vehicle for potential donors and volunteers. The dynamic logo has been applied to lapel pins and business cards for volunteers to use in the awareness building efforts.