CLIENT
Development & Training Services, Inc.
Indira K. Ahluwalia, C.E.O.
THIER NEED
Development & Training Services, Inc. (dTS), specializes in strengthening the role and impact of gender in development assistance around the world. Through consulting with clients and global partners to identify the intersection between gender and development across sectors and around the world, ultimately empowering people to better their own lives.
DTS needed a logo that would communicate their unique service and be understandable in many languages and to many cultures. The collateral material dTS needed ranged from a complete stationery package to presentation folders.
OUR SOLUTION
An elegant merging of geometric shapes, representing male and female, within a circle, communicated the goal of dTS perfectly. The logo is supported by a branding statement that focuses on the far-reaching and powerful results that dTS delivers to its clients.
THE EFFECT
The dTS brand is now communicated clearly through all of their internal and external communications. Their materials effectively target both federal and corporate clients.